Build a Business That Endures — Even When Life Feels Unpredictable

Life doesn’t pause when you want to start a business.
Babies arrive. Careers shift. Marriages end. Deployments happen. And yet? You still want something more.

If you’re tired of waiting for the “perfect time” to build your business, this book is your blueprint.

Kalen Marie Cotto created the Revenue Runway framework while serving in the military, raising a newborn, and navigating a messy divorce. It helped her grow a six-figure business in the middle of chaos…and it’s done the same for hundreds of clients since.

Now it’s your turn.

Is this you?

  • You want to start or grow a business, but life keeps getting in the way.

  • You need more flexibility–but don’t want to sacrifice income.

  • You’re overwhelmed by advice and don’t know where to start.

  • You’ve been waiting for perfect conditions (spoiler: they’re not coming).

  • You want a proven plan that works even when your life is messy.

If you answered “yes” to any of these? Perfect!
The Revenue Runway is the real-world roadmap you’ve been missing.

What You’ll Learn in The Revenue Runway

This is more than just theory, more than just strategy, more than just mindset. It’s a tactical playbook designed to help you launch, grow, or rebuild a profitable business…even during your messiest seasons.

Get Unstuck

Identify and overcome the 6 most common business blockers:

  • Self-doubt
  • Lack of support
  • Money struggles
  • Time scarcity
  • Economic pressure
  • Fear of failure

These work together to drive consistent, sustainable income.

Build Your Foundation

Learn the 3 Pillars of Revenue Runway:

  • Irresistible Offer

  • Ideal Client Avatar

  • Solid Sales Strategies

These work together to drive consistent, sustainable income.

Execute With Confidence

Use detailed 30-day action plans to start, fix, or scale your business…complete with worksheets and real-life examples.

Sell Without the “Ick”

Learn how to sell in a way that feels like helping, not hustling…so you can grow your income without burning out.

Scale Smart

Create systems that support your clients and your sanity, so your business can grow even when life gets complicated.

This book will help you go from:

  • Constantly restarting ➜ Launching with clarity

  • Waiting for the “perfect” time ➜ Building right now

  • Hustling without results ➜ Earning with intentionality

  • “What if I fail?” ➜ “What if this finally works?”

You don’t need to hustle harder.
You need a repeatable, flexible, proven system…built for real life.
That’s what The Revenue Runway delivers.

About the Author

Kalen Marie Cotto
Fractional CMO & Business Builder in the Trenches

Kalen didn’t build her business from a quiet office with unlimited time and money. She launched it during active military duty with a newborn and rebuilt it through a divorce—as a single mom with no backup plan.

Today, she’s the founder of KMC Digital and the creator of The Revenue Runway Framework, helping small business owners turn marketing confusion into clarity and clarity into growth.

Her no-fluff approach, deep operational mindset, and background in high-stakes military media coordination give her a unique edge in cutting through chaos and building systems that actually work.

Ready to Build a Business That Works…

Even When Life Doesn’t?

Because life won’t wait—and your business doesn’t have to either.